Yahoo! News: Business News

Asia stocks pause after 5-day rally (Reuters)

Posted: 04 Jul 2011 06:34 PM PDT

Reuters - Asian stocks were steady near one-month highs on Tuesday as market players took a breather after five consecutive days of gains while the Australian dollar slipped ahead of a policy meeting of the country's central bank.

Greek fiscal survival vital for euro zone: FinMin (Reuters)

Posted: 04 Jul 2011 03:27 PM PDT

Reuters - Greece will stave off default not only for its own sake but because its survival is vital for the euro zone and the global economy, Greek Finance Minister Evangelos Venizelos told Reuters on Monday.

Markets anticipate Nasdaq/LSE tie-up after TMX flop (Reuters)

Posted: 04 Jul 2011 06:16 AM PDT

Reuters - The London Stock Exchange should consider a tie-up with Nasdaq OMX to secure its place as a global competitor, after its failed bid for Canadian group TMX made it vulnerable as a takeover target, investors and market participants said.

Market your business or sell it

Some people mistakenly think that marketing and selling is indeed the same thing. However, that could not be farther from the truth especially when you consider a powerful variable such as the internet. These two approaches are distinctly different and so are the results that will be achieved when they put into motion. The selling process is direct and involves the introduction of a customer to a product or service and then the facilitating of the sale to that customer. In contrast, Marketing is a much more involved concept which includes selling but adds various other components to maximize the acquisition and retention of customers.

Some differences between selling and marketing to note:

1) Marketing works to awaken the tacit desires in future customers as well as current ones. Selling, on the other hand facilitates only the direct transfer of goods and services from the producers to the consumers.