Some people mistakenly think that marketing and selling is indeed the same thing. However, that could not be farther from the truth especially when you consider a powerful variable such as the internet. These two approaches are distinctly different and so are the results that will be achieved when they put into motion. The selling process is direct and involves the introduction of a customer to a product or service and then the facilitating of the sale to that customer. In contrast, Marketing is a much more involved concept which includes selling but adds various other components to maximize the acquisition and retention of customers.
Some differences between selling and marketing to note:
1) Marketing works to awaken the tacit desires in future customers as well as current ones. Selling, on the other hand facilitates only the direct transfer of goods and services from the producers to the consumers.
